{"id":954,"date":"2023-06-16T10:35:28","date_gmt":"2023-06-16T05:05:28","guid":{"rendered":"https:\/\/bscrackers.com\/?p=954"},"modified":"2023-06-16T10:35:28","modified_gmt":"2023-06-16T05:05:28","slug":"linkedin-working-on-video-advertising-product-to-target-streaming-platform-users","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=954","title":{"rendered":"LinkedIn Working on Video Advertising Product to Target Streaming Platform Users"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/i.gadgets360cdn.com\/large\/linkedin_reuters_1686891380601.jpg\" \/><\/p>\n<div>\n<p><a href=\"https:\/\/www.gadgets360.com\/microsoft\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>-owned <a href=\"https:\/\/www.gadgets360.com\/tags\/linkedin\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.<\/p>\n<p>This comes after LinkedIn introduced <a href=\"https:\/\/www.gadgets360.com\/tags\/ai\" target=\"_blank\" rel=\"noopener\">AI<\/a> features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.<\/p>\n<p>&#8220;In-stream video ads can change the way brands and buyers reach and engage their audiences,&#8221; Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.<\/p>\n<p>LinkedIn&#8217;s trailing 12-month revenue is north of $14 billion (roughly Rs.\u00a01,14,700\u00a0crore), and as of the third quarter of fiscal year 2023, revenue increased 8 percent year-over-year.<\/p>\n<p>The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.<\/p>\n<p>The Information reported the news earlier on Thursday.<\/p>\n<p>Meanwhile,\u00a0LinkedIn <a href=\"https:\/\/www.gadgets360.com\/internet\/news\/linkedin-social-networking-closes-china-service-cuts-over-700-jobs-microsoft-4027956\" target=\"_blank\" rel=\"noopener\">announced<\/a> Tuesday that it will close down its last service available in China, citing &#8220;fierce competition and a challenging macroeconomic climate&#8221;.<\/p>\n<p>Microsoft-owned LinkedIn was one of the few US technology companies to successfully operate a social media site in China, where the internet is heavily regulated and censored.<\/p>\n<p>The company had introduced a unique domestic version of the career networking platform operated locally in order to comply.<\/p>\n<p><em>\u00a9 Thomson Reuters 2023<\/em><\/p>\n<p><iframe allowtransparency=\"true\" frameborder=\"0\" height=\"500\" scrolling=\"no\" data-src=\"https:\/\/ndtv.com\/video\/embed-player\/category\/embed\/site\/classic\/id\/705860\/autostart\/0\/pWidth\/100\/pHeight\/100\" width=\"100%\"><\/iframe><\/p>\n<hr\/>\n<div><em>Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on <a href=\"https:\/\/www.gadgets360.com\/tags\/orbital\" target=\"_blank\" rel=\"noopener\">Orbital<\/a>, the Gadgets 360 podcast. Orbital is available on <a href=\"https:\/\/open.spotify.com\/show\/1TQIHsTESxrsHleJVhUKcr\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a>, <a href=\"https:\/\/pricee.com\/api\/redirect\/t.php?from=gadgets360&amp;redirect=https%3A%2F%2Fgaana.com%2Fpodcast%2Forbital-season-1\" rel=\"nofollow noopener\" target=\"_blank\">Gaana<\/a>, <a href=\"https:\/\/pricee.com\/api\/redirect\/t.php?from=gadgets360&amp;redirect=https%3A%2F%2Fwww.jiosaavn.com%2Fshows%2Forbital%2F1%2Fr9VmNAJ211U\" rel=\"nofollow noopener\" target=\"_blank\">JioSaavn<\/a>, <a href=\"https:\/\/pricee.com\/api\/redirect\/t.php?from=gadgets360&amp;redirect=https%3A%2F%2Fpodcasts.google.com%2Ffeed%2FaHR0cHM6Ly9jZG4uZ2FkZ2V0czM2MC5jb20vY29udGVudC9kYXRhL3htbC9vcmJpdGFsLnhtbA\" rel=\"nofollow noopener\" target=\"_blank\">Google Podcasts<\/a>, <a href=\"https:\/\/itunes.apple.com\/in\/podcast\/orbital-gadgets-360-podcast\/id1121036073\" rel=\"nofollow noopener\" target=\"_blank\">Apple Podcasts<\/a>, <a href=\"https:\/\/pricee.com\/api\/redirect\/t.php?from=gadgets360&amp;redirect=https%3A%2F%2Fmusic.amazon.in%2Fpodcasts%2Fe3a8ca64-3005-4427-a89e-b3e8ec828c3b%2FOrbital\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Music<\/a> and wherever you get your podcasts.<\/em><br \/><iframe allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"152\" loading=\"lazy\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/6feQs1t9LhpU9s6YN5ba5I?utm_source=generator&amp;theme=0\" style=\"border-radius:12px\" width=\"100%\"><\/iframe><\/div>\n<p><i>(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)<\/i><\/p>\n<div class=\"downloadtxt\"><i>Affiliate links may be automatically generated &#8211; see our <a href=\"https:\/\/www.gadgets360.com\/ethics\" target=\"_blank\" rel=\"noopener\">ethics statement<\/a> for details.<\/i><\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.gadgets360.com\/apps\/news\/linkedin-video-advertising-target-streaming-service-users-microsoft-4125802\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Microsoft-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business &#8230; <a title=\"LinkedIn Working on Video Advertising Product to Target Streaming Platform Users\" class=\"read-more\" href=\"https:\/\/bscrackers.com\/?p=954\" aria-label=\"Read more about LinkedIn Working on Video Advertising Product to Target Streaming Platform Users\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=954"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/955"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}