Googlehas introduced two new features that will bring the fitting room experience to users while shopping for clothes online. The virtual try-on for apparel feature leverages generative AI to show users clothes on a wide selection of real models. Apart from this, the tech giant has also added new filters to help users find exactly what they\u2019re looking for.In a blog post, Google has also explained how these features will help users.
\u201cWhen you try on clothes in a store, you can immediately tell if they\u2019re right for you. And if they\u2019re not, a sales associate can swap them out for pieces with different colours, styles or price points that better match what you\u2019re looking for. Before you know it, you\u2019re leaving with an outfit you love. You should feel just as confident shopping for clothes online,\u201d the company said in the blog post.
Google Search<\/span> virtual try-on tool: Availability <\/span>
Shoppers in the US can now virtually try on women\u2019s tops from brands across Google. These brands include Anthropologie, Everlane, H&M and LOFT. Users can tap on products with the \u201cTry On\u201d badge on Search and select the model that resonates most with them.
Google Search virtual try-on tool: What is it<\/span>
Google says that apparel is one of the most-searched shopping categories. However, most online shoppers have agreed that it\u2019s hard to know what clothes will look like on them before they buy them. 42% of online shoppers don\u2019t feel represented by images of models while 59% feel dissatisfied with an item they shopped for online because it looked different on them than expected.
As per the company, the new virtual try-on tool on Google Search will help users to decide whether the dress is right for them before buying it. Virtual try-on for apparel will show users how clothes look on a variety of real models.
How will it work<\/span>
Google\u2019s new generative AI model can a clothing image and reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. The company claims that selected people ranging in sizes XXS to 4XL will represent different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types.<\/p>\nThe company has also been working alongside Shopping Graph which is claimed to be the world\u2019s most comprehensive data set of products and sellers. Google says that this technology can scale to more brands and items over time.
The company has also promised more options that will be coming to virtual try-on for apparel, including men\u2019s tops launching later this year. Google also noted that it will add more ways of using advanced technology like AI to help improve the online shopping experience for users.<\/p>\n<\/div>\n