Last Updated: July 05, 2023, 01:54 IST<\/span><\/p>\n<\/div>\n United States of America (USA)<\/span><\/p>\n<\/div>\n<\/div>\n Linda formerly worked at NBCUniversal as the president of global advertising.<\/p>\n<\/div>\n Twitter CEO Linda Yaccarino on Tuesday tweeted a defense of the temporary cap announced July 1 on the number of tweets users can read in a day, and the company said advertising has been stable in the days since the step that drew heavy criticism from users and marketing professionals.<\/p>\n \u201cWhen you have a mission like Twitter \u2014 you need to make big moves to keep strengthening the platform,\u201d\u00a0Yaccarino tweeted.<\/p>\n It was her first public comment on the limits announced on Saturday by owner Elon Musk, who said the step was meant to discourage \u201dextreme levels\u201d of data scraping and system manipulation.<\/p>\n When you have a mission like Twitter \u2014 you need to make big moves to keep strengthening the platform. This work is meaningful and on-going. Here\u2019s more insight on our work to ensure the authenticity of our user base. \ud83d\udc47 https:\/\/t.co\/5FzBa3636Z<\/a>\u2014 Linda Yaccarino (@lindayacc) July 4, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n In the days since Musk\u2019s announcement, Twitter users posted screenshots showing they were unable to see any tweets, including on the pages of corporate advertisers, after hitting the limit.<\/p>\n And marketing professionals said it could undermine Yaccarino\u2019s efforts to attract advertisers.<\/p>\n Twitter said only a small percentage of people using the platform have been affected by the limits.<\/p>\n \u201cTo ensure the authenticity of our user base we must take extreme measures to remove spam and bots from our platform,\u201d the company said in a blog post on Tuesday.<\/p>\n The limit took affect soon after Twitter began requiring users to log into an account on the social media platform to view tweets.<\/p>\n Facebook parent Meta Platforms said it plans to launch microblogging app called Threads, a rollout that represents a direct challenge to Twitter which has been heavily criticized since Musk bought the company for $44 billion in 2022.<\/p>\n Asked in an email why the CEO did not comment on the move until three days after it was announced, Twitter did not comment but sent Reuters a poop emoji, the company\u2019s standard response to media inquiries.<\/p>\n (This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters<\/a>)<\/i> <\/div>\n![\"Linda](\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&width=510&height=356\" "\\"Linda"){kind=logo}
<\/figure>\nTwitter users posted screenshots showing they were unable to see any tweets, including on the pages of corporate advertisers, after hitting the limit<\/h2>\n<\/div>\n<\/div>\n
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