{"id":4490,"date":"2023-06-30T14:51:11","date_gmt":"2023-06-30T09:21:11","guid":{"rendered":"https:\/\/bscrackers.com\/?p=4490"},"modified":"2023-06-30T14:51:11","modified_gmt":"2023-06-30T09:21:11","slug":"meta-meta-plans-to-challenge-apple-and-googles-dominance-over-apps-heres-how","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=4490","title":{"rendered":"Meta: Meta plans to challenge Apple and Google&#8217;s dominance over apps, here&#8217;s how"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/static.toiimg.com\/photo\/msid-101390524,imgsize-1544630.cms\" \/><\/p>\n<div>When it comes to apps, there is more or less a duopoly of <!-- -->Apple<!-- --> and Google. Sure, there\u2019s the Windows <!-- -->app store<!-- --> but Apple and <!-- -->Google<!-- --> dominate the app marketplace. Now, <!-- -->Meta<!-- --> wants to challenge the two tech giants and is considering an app store of its own. According to a report by The Verge, the social media giant is looking to get people to download apps directly from <!-- -->Facebook<!-- -->. <\/p>\n<p><b><br \/>Ads the way Meta likes it<\/b><\/p>\n<p>Meta is banking on the <!-- -->European Union<!-- -->\u2019s (EU) Digital Markets Act. The report by The Verge suggests that Meta wants users to directly download apps from Facebook ads. And here\u2019s where the EU\u2019s legislation comes into picture. The legislation \u2014 passed in 2022 \u2014 calls out Apple and Google as \u201cgatekeepers\u201d and basically wants tech giants to open their closely-guarded platforms like the app stores. One of the things that the DMA suggests is that the likes of Apple and Google open their platforms so that there can be other methods of downloading apps. <br \/>According to the report, Meta wants developers to participate in a pilot program, which allows Facebook users to directly download from their ads. This will help in resulting in \u201chigher conversion rates for their app install ads,&#8221; as per the report.<br \/>EU had made it clear that if these so-called gatekeepers do not comply with the rules, the Commission can impose fines of up to 10% of its total worldwide turnover in the preceding financial year, and 20% in case of repeated infringements. \u201cIn case of systematic infringements, the Commission may ban them from acquiring other companies for a certain time,\u201d the <!-- -->EU Commission<!-- --> noted. <br \/>Meta spokesperson Tom Channick confirmed the plan to The Verge and said, \u201cWe\u2019ve always been interested in helping developers distribute their apps, and new options would add more competition in this space. Developers deserve more ways to easily get their apps to the people that want them.\u201d<\/div>\n<p><script>!(function(f, b, e, v, n, t, s) {\n    function loadFBEvents(isFBCampaignActive) \n      if (!isFBCampaignActive) \n        return;<\/p>\n<p>      (function(f, b, e, v, n, t, s) \n        if (f.fbq) return;\n        n = f.fbq = function() \n          n.callMethod ? n.callMethod(...arguments) : n.queue.push(arguments);\n        ;\n        if (!f._fbq) f._fbq = n;\n        n.push = n;\n        n.loaded = !0;\n        n.version = '2.0';\n        n.queue = [];\n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      )(f, b, e, 'https:\/\/connect.facebook.net\/en_US\/fbevents.js', n, t, s);\n      fbq('init', '593671331875494');\n      fbq('track', 'PageView');\n    ;<\/p>\n<p>    function loadGtagEvents(isGoogleCampaignActive) \n      if (!isGoogleCampaignActive) \n        return;<\/p>\n<p>      var id = document.getElementById('toi-plus-google-campaign');\n      if (id) \n        return;<\/p>\n<p>      (function(f, b, e, v, n, t, s) \n        t = b.createElement(e);\n        t.async = !0;\n        t.defer = !0;\n        t.src = v;\n        t.id = 'toi-plus-google-campaign';\n        s = b.getElementsByTagName(e)[0];\n        s.parentNode.insertBefore(t, s);\n      )(f, b, e, 'https:\/\/www.googletagmanager.com\/gtag\/js?id=AW-877820074', n, t, s);\n    ;<\/p>\n<p>    window.TimesApps = window.TimesApps || ;\n    var TimesApps = window.TimesApps;\n    TimesApps.toiPlusEvents = function(config) \n      var isConfigAvailable = \"toiplus_site_settings\" in f && \"isFBCampaignActive\" in f.toiplus_site_settings && \"isGoogleCampaignActive\" in f.toiplus_site_settings;\n      var isPrimeUser = window.isPrime;\n      if (isConfigAvailable && !isPrimeUser) \n        loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive);\n        loadFBEvents(f.toiplus_site_settings.isFBCampaignActive);\n       else \n        var JarvisUrl=\"https:\/\/jarvis.indiatimes.com\/v1\/feeds\/toi_plus\/site_settings\/643526e21443833f0c454615?db_env=published\";\n        window.getFromClient(JarvisUrl, function(config)\n          if (config) \n            loadGtagEvents(config?.isGoogleCampaignActive);\n            loadFBEvents(config?.isFBCampaignActive);<\/p>\n<p>        )<\/p>\n<p>    ;\n  })(\n    window,\n    document,\n    'script',\n  );<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/gadgets-news\/meta-plans-to-challenge-apple-and-googles-dominance-over-apps-heres-how\/articleshow\/101390524.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] When it comes to apps, there is more or less a duopoly of Apple and Google. Sure, there\u2019s the Windows app store but Apple and Google dominate the app marketplace. Now, Meta wants to challenge the two tech giants and is considering an app store of its own. According to a report by The &#8230; <a title=\"Meta: Meta plans to challenge Apple and Google&#8217;s dominance over apps, here&#8217;s how\" class=\"read-more\" href=\"https:\/\/bscrackers.com\/?p=4490\" aria-label=\"Read more about Meta: Meta plans to challenge Apple and Google&#8217;s dominance over apps, here&#8217;s how\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-4490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/4490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4490"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/4490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/4491"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}