{"id":3775,"date":"2023-06-27T16:22:21","date_gmt":"2023-06-27T10:52:21","guid":{"rendered":"https:\/\/bscrackers.com\/?p=3775"},"modified":"2023-06-27T16:22:21","modified_gmt":"2023-06-27T10:52:21","slug":"microsoft-explored-acquiring-sega-bungie-niantic-to-strengthen-xbox-game-pass-and-mobile-portfolio-report","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=3775","title":{"rendered":"Microsoft Explored Acquiring Sega, Bungie, Niantic to Strengthen Xbox Game Pass and Mobile Portfolio: Report"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/i.gadgets360cdn.com\/large\/xbox_sega_acquisition_email_1687862918765.jpg\" \/><\/p>\n<div>\n<p><a href=\"https:\/\/www.gadgets360.com\/microsoft\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a> was looking to acquire gaming giants such as <a href=\"https:\/\/www.gadgets360.com\/sega\" target=\"_blank\" rel=\"noopener\">Sega<\/a>, <a href=\"https:\/\/www.gadgets360.com\/bungie\" target=\"_blank\" rel=\"noopener\">Bungie<\/a>, and <a href=\"https:\/\/www.gadgets360.com\/niantic\" target=\"_blank\" rel=\"noopener\">Niantic<\/a> in the past few years, court documents from the ongoing FTC trial over Xbox parent&#8217;s Activision Blizzard acquisition revealed. The emails, as reviewed by The Verge, detailed that in November 2020, Xbox chief Phil Spencer wrote to Microsoft CEO Satya Nadella and the company&#8217;s CFO Amy Hood, requesting strategy approval to approach Sega Sammy \u2014 best known for Sonic the Hedgehog games \u2014 for a potential game studio acquisition. Microsoft is currently trying to convince the court that its $69 billion (about Rs. 5,65,845 crore) deal to acquire Call of Duty maker Activision Blizzard is beneficial for gaming. The US Federal Trade Commission (FTC), meanwhile, is trying to block it.<\/p>\n<p>\u201cWe believe that Sega has built a well-balanced portfolio of games across segments with global geographic appeal, and will help us accelerate <a href=\"https:\/\/www.gadgets360.com\/xbox-game-pass\" target=\"_blank\" rel=\"noopener\">Xbox Game Pass<\/a> both on and off-console,\u201d the 2020 email from <a href=\"https:\/\/www.gadgets360.com\/phil-spencer\" target=\"_blank\" rel=\"noopener\">Spencer<\/a> reads (via <a href=\"https:\/\/www.theverge.com\/2023\/6\/26\/23774482\/microsoft-sega-bungie-acquisition-targets-internal-email-xbox\" target=\"_blank\" rel=\"nofollow noopener\">The Verge<\/a>). He further added that since Sega is a publicly traded Japanese company, there are some \u2018deal complexities,&#8217; albeit it&#8217;s unclear whether <a href=\"https:\/\/www.gadgets360.com\/satya-nadella\" target=\"_blank\" rel=\"noopener\">Nadella<\/a> matched his enthusiasm for the purchase. The company&#8217;s presence in the mobile gaming segment in Asia was also a driving factor for Spencer to consider the acquisition. As mentioned before, Microsoft had other targets in sight as well, including <a href=\"https:\/\/www.gadgets360.com\/halo\" target=\"_blank\" rel=\"noopener\">Halo<\/a> and <a href=\"https:\/\/www.gadgets360.com\/games\/destiny-110527\" target=\"_blank\" rel=\"noopener\">Destiny<\/a> maker Bungie and Niantic, the minds behind <a href=\"https:\/\/www.gadgets360.com\/pokemon-go-107603\" target=\"_blank\" rel=\"noopener\">Pok\u00e9mon GO<\/a> \u2014 revealed in a 2021 internal merger review document.<\/p>\n<p>Rumours from back in <a href=\"https:\/\/twitter.com\/JeffGrubb\/status\/1673433308703735810\" target=\"_blank\" rel=\"nofollow noopener\">September 2020<\/a> suggested that Microsoft had been looking to acquire Bungie multiple times, but the deal fell through due to \u201chigh price.\u201d At the time, Pete Parsons, the current CEO of Bungie disputed the reports, simply stating that they were false. It&#8217;s possible they were just referring to the price aspect, though Bungie did split from Microsoft in 2007, and then became an independent company. The Destiny developer was acquired by <a href=\"https:\/\/www.gadgets360.com\/tags\/sony-interactive-entertainment\" target=\"_blank\" rel=\"noopener\">Sony Interactive Entertainment<\/a> (SIE) last year. The documents mentioned that Microsoft intended to secure the Destiny IP and its community, while integrating its live ops infrastructure into <a href=\"https:\/\/www.gadgets360.com\/tags\/xbox-game-studios\" target=\"_blank\" rel=\"noopener\">Xbox Game Studios<\/a>. The game was also noted to have generated the \u2018highest hours&#8217; of playtime on Game Pass. <a href=\"https:\/\/www.gadgets360.com\/hades-105741\" target=\"_blank\" rel=\"noopener\"><em>Hades<\/em><\/a> developer <a href=\"https:\/\/www.gadgets360.com\/tags\/supergiant-games\" target=\"_blank\" rel=\"noopener\">Supergiant Games<\/a> and the Hitman reboot creator <a href=\"https:\/\/www.gadgets360.com\/tags\/io-interactive\" target=\"_blank\" rel=\"noopener\">IO Interactive<\/a> were also mentioned in the documents.<\/p>\n<p>Late last week, Microsoft <a href=\"https:\/\/www.gadgets360.com\/games\/news\/microsoft-activision-deal-next-gen-consoles-2028-ps6-playstation-6-xbox-console-wars-indiana-jones-game-bethesda-4146673\" target=\"_blank\" rel=\"noopener\">claimed<\/a> that the next generation of gaming consoles \u2014 the <a href=\"https:\/\/www.gadgets360.com\/tags\/xbox-series\" target=\"_blank\" rel=\"noopener\">Xbox Series S\/X<\/a> successor and <a href=\"https:\/\/www.gadgets360.com\/tags\/ps6\" target=\"_blank\" rel=\"noopener\">PlayStation 6<\/a> \u2014 should be out in 2028. Xbox continues arguing that it is willing to come to a 10-year agreement that would ensure that Activision&#8217;s biggest franchise <a href=\"https:\/\/www.gadgets360.com\/tags\/call-of-duty\" target=\"_blank\" rel=\"noopener\">Call of Duty<\/a> is released in parity on <a href=\"https:\/\/www.gadgets360.com\/tags\/playstation\" target=\"_blank\" rel=\"noopener\">PlayStation<\/a> consoles. <a href=\"https:\/\/www.gadgets360.com\/sony\" target=\"_blank\" rel=\"noopener\">Sony<\/a> has refused to respond to that offer, though if agreed upon, the period exceeds the 2028 release window, allowing COD to flourish on the PS6 as well. Team Green also admitted that it has basically given up competing in the current console wars and will instead focus on delivering quality software and pushing Xbox Game Pass to more gamers.<\/p>\n<p><iframe allowtransparency=\"true\" frameborder=\"0\" height=\"500\" scrolling=\"no\" data-src=\"https:\/\/ndtv.com\/video\/embed-player\/category\/embed\/site\/classic\/id\/705704\/autostart\/1\/pWidth\/100\/pHeight\/100\" width=\"100%\"><\/iframe><\/p>\n<hr\/>\n<div class=\"downloadtxt\"><i>Affiliate links may be automatically generated &#8211; see our <a href=\"https:\/\/www.gadgets360.com\/ethics\" target=\"_blank\" rel=\"noopener\">ethics statement<\/a> for details.<\/i><\/div>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.gadgets360.com\/games\/news\/microsoft-sega-acquisition-buying-purchase-history-bungie-niantic-supergiant-games-activision-blizzard-ftc-xbox-phil-spencer-4156720\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Microsoft was looking to acquire gaming giants such as Sega, Bungie, and Niantic in the past few years, court documents from the ongoing FTC trial over Xbox parent&#8217;s Activision Blizzard acquisition revealed. The emails, as reviewed by The Verge, detailed that in November 2020, Xbox chief Phil Spencer wrote to Microsoft CEO Satya Nadella &#8230; <a title=\"Microsoft Explored Acquiring Sega, Bungie, Niantic to Strengthen Xbox Game Pass and Mobile Portfolio: Report\" class=\"read-more\" href=\"https:\/\/bscrackers.com\/?p=3775\" aria-label=\"Read more about Microsoft Explored Acquiring Sega, Bungie, Niantic to Strengthen Xbox Game Pass and Mobile Portfolio: Report\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3775"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/3775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/3776"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}