On the occasion of World MSME Day on June 27, Meta announced a new partnership with the Confederation of All India Traders (CAIT), With this partnership, the company aims to upskill 1 million traders on WhatsApp Business App over the next three years. The company has also announced the launch of Meta Small Business Academy, which was born out of Meta\u2019s commitment in 2021 to up-skill 10 million small businesses.
A certification by Meta Small Business Academy will help new entrepreneurs and marketers gain digital marketing skills to grow on the Meta apps. To enable the program to reach MSMEs across India, the course module and the examination are available in seven languages \u2013 English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu.
\u201cSkilling plays a consequential role in unlocking growth for India\u2019s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses across their growth journeys. While the MSBA certification will particularly benefit entrepreneurs who are just starting out, our partnership with CAIT will empower traders across India to use WhatsApp Business app to connect with their customers and supercharge their growth journeys,\u201d said Sandhya Devanathan, vice president (India), Meta.
\u201cTechnology and internet along with networking, logistics, and communication are the five critical pillars for India’s trading community. With businesses of all sizes using WhatsApp to communicate, coordinate, and connect with their customers effectively, there is an urgent need to equip them with timely skills needed to drive business growth. Under the \u2018WhatsApp Se Vyapaar\u2019 campaign, we are thrilled to announce that we will work with Meta to train 1 million traders to digitally empower traders to boost their businesses using the WhatsApp Business App. We believe this initiative will unlock new growth opportunities for traders across India, and we look forward to partnering even more closely with Meta to expand the business and digital skilling charter in the months to come in order to address the evolving needs of the trading community,” said Praveen Khandelwal, national secretary general of the Confederation of All India Traders (CAIT).
The partnership between CAIT and Meta will be conducted through thousands of trade associations connected with CAIT all over the Country.
\u201cFICCI and Meta share a deep commitment towards the growth of India\u2019s small businesses. Last year we together reached the important milestone of enabling half-a-million women SMBs by providing them with digital marketing skills. We\u2019re thrilled to see Meta expand its skilling commitment towards India\u2019s small businesses with the launch of the Meta Small Business Academy certification,\u201d said Dr Sangita Reddy, chair, G20 EMPOWER, joint MD, Apollo Hospitals Group and past president, FICCI.
Over the last few years, Meta has launched several key programs keeping in mind the unique needs of India\u2019s MSMEs. Several of these have been launched with Federation of Indian Chambers of Commerce & Industry (FICCI), which serves as a strategic partner to Meta in empowering India\u2019s MSMEs through skilling.<\/div>\n