{"id":1838,"date":"2023-06-07T01:37:55","date_gmt":"2023-06-06T20:07:55","guid":{"rendered":"https:\/\/bscrackers.com\/?p=1838"},"modified":"2023-06-07T01:37:55","modified_gmt":"2023-06-06T20:07:55","slug":"apple-buys-ar-startup-mira-as-it-expands-into-headset-market-with-vision-pro","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=1838","title":{"rendered":"Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"jsx-1647035624 article_headline\">\n<p class=\"jsx-1647035624\">Last Updated: <span style=\"color:#808080;text-transform:uppercase\" class=\"jsx-1647035624\">June 07, 2023, 01:37 IST<\/span><\/p>\n<\/div>\n<div class=\"jsx-1647035624 article_headline\">\n<p class=\"jsx-1647035624\"><span id=\"location_info\">Los Angeles, United States of America (USA)<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"display:flex;justify-content:space-between;background:#f3f3f3;padding:0 15px 10px 10px;border-bottom:5px solid #e1261c\">\n<div style=\"width:510px;padding-top:10px;position:relative;height:350px\" class=\"jsx-1647035624 article_bimg\">\n<figure style=\"line-height:0;width:510px;height:340px\" class=\"jsx-1647035624\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"Apple Launched Vision Pro AR\/VR headsets at WWDC 2023. \" title=\"Apple Launched Vision Pro AR\/VR headsets at WWDC 2023. \" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=510&amp;height=356\" loading=\"eager\" width=\"510\" height=\"340\" class=\"jsx-1647035624\"\/><\/figure>\n<p style=\"line-height:18px;position:absolute;bottom:0;background:linear-gradient(transparent,#000);left:0;right:0;margin-bottom:0;font-size:12px;color:#fff;padding:32px 10px 5px;min-height:55px\" class=\"jsx-1647035624 imageCaption\">Apple Launched Vision Pro AR\/VR headsets at WWDC 2023. <\/p>\n<\/div>\n<div style=\"width:359px;padding-top:10px\" class=\"jsx-1647035624 article_bnow_box\">\n<h2 style=\"min-height:24px;font-size:14px;line-height:24px;color:#3f3f3f;font-weight:400\" class=\"jsx-1647035624\">This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro<\/h2>\n<\/div>\n<\/div>\n<div id=\"article_ContentWrap\">\n<div class=\"jsx-1647035624\">\n<p id=\"0\" class=\"story_para_0\">Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO\u2019s private Instagram account and a person familiar with the matter.<\/p>\n<p id=\"1\" class=\"story_para_1\">This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest bets since the introduction of the iPhone more than a decade ago, barging into a market dominated by Meta Platforms.<\/p>\n<p id=\"2\" class=\"story_para_2\">Apple\u2019s headset will test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta after years of clashes between the companies over issues like user privacy and control of developer platforms.<\/p>\n<p id=\"3\" class=\"story_para_3\">Mira\u2019s military contracts include a small agreement with the U.S, Air Force and a $702,351 agreement with the Navy, according to government records and press releases, the Verge report said.<\/p>\n<p><nonfly class=\"article_mad\" adunit=\"NW18_ENG_Desktop\/NW18_ENG_Tech\/NW18_ENG_Tech_AS\/NW18_ENG_TECH_AS_ROS_MID_728\" slotid=\"nw18-dynamic-div-8016847_3_7\" id=\"new_ad_4\"\/><\/p>\n<p id=\"4\" class=\"story_para_4\">The Verge added that Apple had confirmed the acquisition saying that it buys smaller technology companies from time to time, and generally does not discuss its purpose or plans.<\/p>\n<p><videocarousel\/><\/p>\n<p id=\"5\" class=\"story_para_5\">Apple has brought on at least 11 of Mira\u2019s employees as part of the acquisition, according to the report.<\/p>\n<p id=\"6\" class=\"story_para_6\">Apple, Mira and its CEO Ben Taft did not immediately respond to Reuters\u2019 requests for comment.<\/p>\n<p><i class=\"disclaimer-content\">(This story has not been edited by News18 staff and is published from a syndicated news agency feed &#8211; <a href=\"https:\/\/www.reuters.com\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>)<\/i> <\/div>\n<div class=\"jsx-1647035624 authorBox21 article_author\">\n<div class=\"jsx-1647035624 author_box\">\n<div class=\"author_box_inner\">\n<div class=\"img_box1 author_img\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/03\/rohit.jpeg?impolicy=website&amp;width=70&amp;height=70\" class=\"lazyload\" alt=\"\"\/><\/div>\n<div class=\"text1 author_content\"><a class=\"smalldesc1 author_name\" href=\"https:\/\/www.news18.com\/byline\/rohit.html\" target=\"_blank\" rel=\"noopener\"><span>Rohit<\/span><\/a><\/p>\n<div>Rohit is a News18.com journalist with a passion for world affairs and a love for football. Follow him on Twitter at @heis_rohit<!-- -->&#8230;<a href=\"https:\/\/www.news18.com\/byline\/rohit.html\" class=\"read_more\" target=\"_blank\" rel=\"noopener\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/apple-buys-ar-startup-mira-as-it-expands-into-headset-market-with-vision-pro-8016847.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Last Updated: June 07, 2023, 01:37 IST Los Angeles, United States of America (USA) Apple Launched Vision Pro AR\/VR headsets at WWDC 2023. This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies &#8230; <a title=\"Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro\" class=\"read-more\" href=\"https:\/\/bscrackers.com\/?p=1838\" aria-label=\"Read more about Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1838"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/1370"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}