{"id":1831,"date":"2023-06-07T09:09:54","date_gmt":"2023-06-07T03:39:54","guid":{"rendered":"https:\/\/bscrackers.com\/?p=1831"},"modified":"2023-06-07T09:09:54","modified_gmt":"2023-06-07T03:39:54","slug":"apples-acquisition-of-ar-startup-mira-sets-the-stage-for-the-spatial-reality-era-explained","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=1831","title":{"rendered":"Apple’s Acquisition of AR Startup Mira Sets the Stage for the ‘Spatial’ Reality Era: Explained"},"content":{"rendered":"

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Apple Launched Vision Pro AR\/VR headset at WWDC 2023. <\/p>\n<\/div>\n

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It is likely that Apple aims to make ‘spatial computing’ the next big thing after the iPhone, and to achieve that, it needs to ensure that competitors, including Meta, are kept at bay.<\/h2>\n<\/div>\n<\/div>\n
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Apple has acquired Mira, a startup that specializes in augmented reality (AR) headsets. Mira produces headsets not only for the US military but also for other companies. Notably, this acquisition reveal comes just days after Apple unveiled its $3,499 Vision Pro headset, marking the company\u2019s entry into the AR-mixed reality market.<\/span><\/p>\n

Speaking to The Verge, Apple said, \u201cApple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.\u201d Therefore, it is currently unclear what Apple intends to achieve through this acquisition. Is it a move to eliminate competition, or is it an effort to strengthen its position in the mixed-reality field? Only time will tell. But, one thing is for certain\u2014Apple is looking to double down on its \u2018spatial computing\u2019 ambitions.<\/span><\/p>\n

What Does Mira Do?<\/strong><\/p>\n

The company is based in Los Angeles and was originally founded in 2016 by Taft. It has reportedly been manufacturing AR headsets for prominent customers, including Universal Studios for attractions at its Nintendo World theme parks.<\/span><\/p>\n

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Moreover, as noted by The Verge, Mira also has several military contracts, which include \u201ca small agreement with the US Air Force and a $702,351 agreement with the Navy, according to government records and press releases.\u201d Furthermore, the Air Force contract is intended for military pilots stationed at Travis Air Force Base, where they can use Mira\u2019s Prism Pro headset to view \u201cheads-up display instructions.\u201d<\/span><\/p>\n

What\u2019s even more interesting is the fact that Jony Ive\u2014Apple\u2019s former product designer\u2014was an advisor to the startup, Mira.<\/span><\/p>\n

How Can It Affect Apple\u2019s \u2018Spatial\u2019 Computing Ambitions?<\/strong><\/p>\n

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For those unaware, a couple of days ago at WWDC 2023, Apple launched its highly anticipated Vision Pro headset, which is the company\u2019s first new product line in years, following the launch of the Apple Watch in 2015. The iPhone maker claims that it is a \u2018spatial computer\u2019 designed to seamlessly merge the digital and physical worlds while keeping users aware of their surroundings.<\/span><\/p>\n

It is likely that Apple aims to make \u2018spatial computing\u2019 the next big thing after the iPhone, and to achieve that, it needs to ensure that competitors, including Meta, are kept at bay. According to reports, Apple\u2019s Vision Pro stands out from other VR\/AR headsets and could be years ahead of the competition. To maintain this edge, the iPhone maker may have decided to strengthen its talent pool by bringing on board the teams from Mira, who have experience working with the US Defense.<\/span><\/p>\n<\/p><\/div>\n

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Shaurya Sharma<\/span><\/a><\/p>\n
Shaurya Sharma, Sub Editor at News18, reports on consumer and gaming technology. He has been helping people figure out their tech to make informed cho…Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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[ad_1] Apple Launched Vision Pro AR\/VR headset at WWDC 2023. It is likely that Apple aims to make ‘spatial computing’ the next big thing after the iPhone, and to achieve that, it needs to ensure that competitors, including Meta, are kept at bay. Apple has acquired Mira, a startup that specializes in augmented reality (AR) … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-1831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1831"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/1485"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}