Last Updated: June 08, 2023, 01:29 IST<\/span><\/p>\n<\/div>\n United States of America (USA)<\/span><\/p>\n<\/div>\n<\/div>\n The logo of streaming service Amazon Prime Video is seen in this illustration picture taken March 5, 2021. (Image: Reuters)<\/p>\n<\/div>\n Amazon.com is planning to launch an advertising-supported tier of its Prime Video streaming service, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.<\/p>\n Discussions around the ad tier have been going on for several weeks, according to the report, and follow the launch of similar plans by rivals Netflix and Walt Disney.<\/p>\n The streaming industry has been facing a slowdown in new sign-ups as subscribers struggling with high inflation and interest rates dial back entertainment spending and other discretionary expenses.<\/p>\n The WSJ report also said Amazon was holding discussions with Warner Bros Discovery and Paramount Global about adding the ad-based tiers of their streaming services through Prime Video Channels.<\/p>\n Warner Bros Discovery and Paramount did not immediately respond to Reuters\u2019 requests for comment, while Amazon declined to comment.<\/p>\n Shares of Amazon were lower more than 3% on Wednesday, in line with a weak broader market.<\/p>\n \u201cIn recent years, Prime Video has gotten more aggressive about running promos prior to its shows and including ad-filled sports broadcasts,” said Ross Benes, Insider Intelligence principal analyst.<\/p>\n Sports coverage on Prime Video already comes with ads.<\/p>\n \u201cOfficially putting ads into Prime Video allows Amazon to centralize its audience and be more consistent with branding,” Benes added.<\/p>\n (This story has not been edited by News18 staff and is published from a syndicated news agency feed – Reuters<\/a>)<\/i> <\/div>\n [ad_2] [ad_1] Last Updated: June 08, 2023, 01:29 IST United States of America (USA) The logo of streaming service Amazon Prime Video is seen in this illustration picture taken March 5, 2021. (Image: Reuters) Discussions around the Amazon Prime ad tier have been going on for several weeks, according to the report Amazon.com is planning to … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/1804"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&width=510&height=356\" "\\"The"){kind=logo}
<\/figure>\nDiscussions around the Amazon Prime ad tier have been going on for several weeks, according to the report<\/h2>\n<\/div>\n<\/div>\n
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