{"id":1739,"date":"2023-06-09T03:25:28","date_gmt":"2023-06-08T21:55:28","guid":{"rendered":"https:\/\/bscrackers.com\/?p=1739"},"modified":"2023-06-09T03:25:28","modified_gmt":"2023-06-08T21:55:28","slug":"google-vows-more-money-more-exposure-for-local-news","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=1739","title":{"rendered":"Google Vows More Money, More Exposure for Local News"},"content":{"rendered":"

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Last Updated: June 09, 2023, 03:25 IST<\/span><\/p>\n<\/div>\n

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United States of America (USA)<\/span><\/p>\n<\/div>\n<\/div>\n

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It said that Google News Initiative programs have helped nonprofit newsrooms see a 87% increase in sponsorship revenue, 75% increase in ad revenue and 41% in event revenue.<\/p>\n<\/div>\n

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This announcement builds on other Google News Initiative (GNI) programs that have helped participants see an over 50% increase in digital advertising revenue<\/h2>\n<\/div>\n<\/div>\n
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Google on Wednesday announced that it is launching new partnerships to provide financial grants and training to nearly 1,000 local publications across the United States.<\/p>\n

In a statement, Google said it also plans to roll out new features to help users discover local stories.<\/p>\n

\u201cThis funding will help local publishers overcome tech challenges, and create strategies and tactics for driving audience growth, individual giving and sponsorship revenue,” Chris Jansen,\u00a0Head of Local News, Global Partnerships, said in a blog post.<\/p>\n

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Today, @Google<\/a> is announcing new initiatives to invest in local news organizations across the U.S., supporting the vital role local news plays in our communities. Learn more: https:\/\/t.co\/8Kesr6V2yX<\/a> (1\/4)\u2014 Google News Initiative (@GoogleNewsInit) June 8, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

This announcement builds on other Google News Initiative (GNI) programs that the company said have helped participants see an over 50 percent increase in digital advertising revenue year over year after they participated in a three-month training program.<\/p>\n

It said that GNI programs have helped nonprofit newsrooms see a 87 percent increase in sponsorship revenue, 75 percent increase in ad revenue and 41 percent in event revenue.<\/p>\n

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An example of how the Google Following tab could look on the News section.<\/figcaption><\/div>\n<\/div>\n

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Additionally, Google said it will soon launch News Showcase in the US, in partnership with more than 150 news publications, 90 percent of them local or regional.<\/p>\n

\u201cWe\u2019re also announcing today that we\u2019re updating the Following tab on Google News to help local publications surface more frequently on Google News and give readers an easier way to find the news that matters to them,\u201d the statement added.<\/p>\n<\/p><\/div>\n

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Rohit<\/span><\/a><\/p>\n
Rohit is a News18.com journalist with a passion for world affairs and a love for football. Follow him on Twitter at @heis_rohit…Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n