{"id":1349,"date":"2023-06-16T01:13:44","date_gmt":"2023-06-15T19:43:44","guid":{"rendered":"https:\/\/bscrackers.com\/?p=1349"},"modified":"2023-06-16T01:13:44","modified_gmt":"2023-06-15T19:43:44","slug":"ai-powered-linkedin-ads-looks-to-expand-reach-amid-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/bscrackers.com\/?p=1349","title":{"rendered":"AI-Powered LinkedIn Ads Looks to Expand Reach Amid Economic Uncertainty"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<div class=\"jsx-1647035624 article_headline\">\n<p class=\"jsx-1647035624\">Last Updated: <span style=\"color:#808080;text-transform:uppercase\" class=\"jsx-1647035624\">June 16, 2023, 01:13 IST<\/span><\/p>\n<\/div>\n<div class=\"jsx-1647035624 article_headline\">\n<p class=\"jsx-1647035624\"><span id=\"location_info\">United States of America (USA)<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"display:flex;justify-content:space-between;background:#f3f3f3;padding:0 15px 10px 10px;border-bottom:5px solid #e1261c\">\n<div style=\"width:510px;padding-top:10px;position:relative;height:350px\" class=\"jsx-1647035624 article_bimg\">\n<figure style=\"line-height:0;width:510px;height:340px\" class=\"jsx-1647035624\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"LinkedIn's revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market.\" title=\"LinkedIn's revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=510&amp;height=356\" loading=\"eager\" width=\"510\" height=\"340\" class=\"jsx-1647035624\"\/><\/figure>\n<p style=\"line-height:18px;position:absolute;bottom:0;background:linear-gradient(transparent,#000);left:0;right:0;margin-bottom:0;font-size:12px;color:#fff;padding:32px 10px 5px;min-height:55px\" class=\"jsx-1647035624 imageCaption\">LinkedIn&#8217;s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market.<\/p>\n<\/div>\n<div style=\"width:359px;padding-top:10px\" class=\"jsx-1647035624 article_bnow_box\">\n<h2 style=\"min-height:24px;font-size:14px;line-height:24px;color:#3f3f3f;font-weight:400\" class=\"jsx-1647035624\">This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business<\/h2>\n<\/div>\n<\/div>\n<div id=\"article_ContentWrap\">\n<div class=\"jsx-1647035624\">\n<p id=\"0\" class=\"story_para_0\">Microsoft Corp-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.<\/p>\n<p id=\"1\" class=\"story_para_1\">This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.<\/p>\n<p id=\"2\" class=\"story_para_2\">\u201cIn-stream video ads can change the way brands and buyers reach and engage their audiences,&#8221; Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.<\/p>\n<p id=\"3\" class=\"story_para_3\">LinkedIn\u2019s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market.<\/p>\n<p><videocarousel\/><\/p>\n<p id=\"4\" class=\"story_para_4\">The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.<\/p>\n<p id=\"5\" class=\"story_para_5\">The Information reported the news earlier on Thursday.<\/p>\n<p><i class=\"disclaimer-content\">(This story has not been edited by News18 staff and is published from a syndicated news agency feed &#8211; <a href=\"https:\/\/www.reuters.com\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>)<\/i> <\/div>\n<div class=\"jsx-1647035624 authorBox21 article_author\">\n<div class=\"jsx-1647035624 author_box\">\n<div class=\"author_box_inner\">\n<div class=\"img_box1 author_img\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2023\/03\/rohit.jpeg?impolicy=website&amp;width=70&amp;height=70\" class=\"lazyload\" alt=\"\"\/><\/div>\n<div class=\"text1 author_content\"><a class=\"smalldesc1 author_name\" href=\"https:\/\/www.news18.com\/byline\/rohit.html\" target=\"_blank\" rel=\"noopener\"><span>Rohit<\/span><\/a><\/p>\n<div>Rohit is a News18.com journalist with a passion for world affairs and a love for football. Follow him on Twitter at @heis_rohit<!-- -->&#8230;<a href=\"https:\/\/www.news18.com\/byline\/rohit.html\" class=\"read_more\" target=\"_blank\" rel=\"noopener\">Read More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/tech\/ai-powered-linkedin-ads-looks-to-expand-reach-amid-economic-uncertainty-8090029.html\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Last Updated: June 16, 2023, 01:13 IST United States of America (USA) LinkedIn&#8217;s revenue jumped 34% to $3.5 billion last year, helped by advertising demand and a strong job market. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business Microsoft Corp-owned &#8230; <a title=\"AI-Powered LinkedIn Ads Looks to Expand Reach Amid Economic Uncertainty\" class=\"read-more\" href=\"https:\/\/bscrackers.com\/?p=1349\" aria-label=\"Read more about AI-Powered LinkedIn Ads Looks to Expand Reach Amid Economic Uncertainty\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1349"}],"version-history":[{"count":0,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/posts\/1349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bscrackers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}